Tribal DDB Hong Kong has made two significant new hires in a move to bolster its digital talent and maintain its leading position across Greater China.

Georgy Strakhov has been appointed as Digital Strategist and will be responsible for driving Tribal DDB Hong Kong’s internal initiatives for innovation. He will work across the agency’s key clients, including McDonald’s and Manulife.

Georgy was previously at Tribal DDB Moscow where he led its Client Service and Strategy department for three years. Prior to this, he launched two start-up businesses: an ESL school (English as a second language) and a web development studio. Georgy studied South Asian History, Hindi and Urdu at Moscow State University.

Charlie Wang has also been named as Technical Director. Charlie will enhance the technical delivery excellence for Tribal and DDB Group, as well as supporting the digitisation of the entire agency to better execute innovative ideas.

Charlie has over five years of experience in the US and China covering both IT consulting and ad agency industries. He was previously a Business Intelligence Consultant at Deloitte Consulting US and also worked at a Beijing local integrated agency called Bizcom Consulting as the head of the digital analytics practice. At Bizcom, he worked with clients including Land Rover, Jaguar, Cisco and Sun.

Eric Phu, Vice President of Tribal DDB Greater China said, “Georgy and Charlie’s appointments are proof of the commitment that Tribal DDB Hong Kong has to staying at the forefront of digital and providing our clients with more strategic and robust thinking and execution.”

Welcome to the Tribal DDB weekly Smoke Signals trend report, news from the frontier of digital marketing. We’ve scoured the net to bring you the hottest stories in the digital, media, and marketing space. Have any thoughts on any of these stories? We want to hear what you think!

Click here for the PDF version of this weekly report.

In this issue:
A New Spin on Health Care Social Networks
Predicting Stock Prices from Social Media

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Patrick Rona, president of Tribal DDB Asia Pacific and chief digital officer of DDB Group Asia Pacific, muses on the divisiveness a term like ‘digital’ brings to the industry. This article was first published by CampaignAsia, where we contribute content.

I spend a lot of my time on airplanes. Hours upon hours being herded into cylinders, subjected to security screenings, confronted with delays, scrunched up with strangers. But it’s not all bad don’t get me wrong. Because spending so many hours in the air also gives me a lot of time to think.

And lately, I’ve been thinking a lot about the word ‘digital’. And I have to say that I’m torn. On the one hand, digital has given me a job and a career that I love. Being a ‘digital guy’ I’m constantly learning, exploring and being challenged – by my own inquisitiveness and need to stay on top of the next big thing. But also increasingly by our clients. As I travel around Asia, the question I’m now hearing is no longer “why?” but “how?” How can I engage my consumers more? How can I change my media mix? How can I improve my marketing and communications? And how can I transform my business?

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This article was first published by ClickZAsia where we contribute content.

Brandon Cheung from Tribal DDB says clients will have to rethink how they will establish their digital footprint because the stakes are so big for firms to set up commerce in social networks such as Facebook and Google Plus.

He also points out that companies such as KLM Airlines and Heinz Soup have started to integrate their businesses around the customers’ social graph.

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TIME Magazine and New York Times essayist Pico Iyer – who is also a friend of DDB and Tribal DDB Singapore, and a frequent speaker there – has just launched his latest book entitled The Man Within My Head. In the book, Pico Iyer sets out to unravel the mysterious closeness he has always felt with the English novelist Graham Greene; he examines the fascinations of foreign travel, the complications of faith and his haunted kinship with Greene.

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Welcome to the Tribal DDB weekly Smoke Signals trend report, news from the frontier of digital marketing. We’ve scoured the net to bring you the hottest stories in the digital, media, and marketing space. Have any thoughts on any of these stories? We want to hear what you think!

Click here for the PDF version of this weekly report.

In this issue:
What the Future of “Television” Could Look Like
Surprise! You’re Going on Vacation

READ MORE ›